Ok, respect to Boris and co for creating the buzz around their new product. Although I’m sceptical about the innovative value of their browser toy, Fleck excels in marketing.
Then again, I didn’t sign up for the secretive testing fase, so my opinion is based solely on their blog story. To me, it seems they took months to build a relatively simple Firefox extension, while creating a lot off buzz around their product. Let’s hope for them that Fleck is “just what some people are looking for”, as Kirkpatrick states at his Techcrunch blog.
See also Nederlandse start-up Fleck gelanceerd in New York
November 17, 2006 at 12:55 |
Sometimes to simplets things are the hardest to do. Indeed we took a long time getting Fleck out there. In the end I think its simplicity is its strength. But we will see how the future turns out…